In a notable move set to expand the horizons of the decentralized web, digital identity platform Unstoppable Domains has announced the addition of Ethereum Name Service (ENS) domain endings to its current offerings. Unstoppable, known for its Web3 offerings, will now support .eth domain endings, permitting users to register a simplified identity like “me.eth” instead of the more complex Ethereum wallet addresses.
This inclusion will allow users to anchor their digital identity firmly on the Ethereum blockchain. According to the CEO and Co-Founder of Unstoppable Domains, Matt Gould, this initiative seeks to make it easier for new users, who may not be familiar with the intricacies of Web3, to procure .eth domains.
Further streamlining the user experience, the company will offer auto-renewal for Ethereum-based domains. In addition to this, Unstoppable plans to roll out a digital vault to securely hold buyers’ domains before they are linked to their respective wallets. Embracing both traditional and digital payment modes, the platform will allow customers to purchase domain endings with cryptocurrencies, credit cards, PayPal, Apple Pay, or Google Pay.
The future of Web3 and Unstoppable’s role
With the addition of .eth to its roster of domain endings, Unstoppable Domains is now a one-stop-shop for users seeking to consolidate their digital identities. Currently, the platform offers .crypto, .nft, .polygon, .wallet, .dao, .bitcoin, .BinanceUS, .blockchain, and now .eth domain endings.
Simultaneously, the company is working towards setting an industry standard through its participation in the Web3 Domain Alliance. Gould emphasizes the importance of industry players convening to set common standards and share best practices. He believes this will be crucial in defining what digital identity will look like in the crypto space in the future.
With a combined total of over 6.3 million registered domains between ENS and Unstoppable, these providers are setting the pace for digital identity preservation in the rapidly evolving crypto industry. However, it should be noted that while .eth domain owners purchasing through Unstoppable can access ENS integrations, they will not be able to access Unstoppable’s suite of 800 integrations at launch.
Unstoppable Domains continues to adapt and grow in an increasingly dynamic market. The integration of Ethereum Name Service is another significant step in ensuring that users have a simplified, secure, and unified platform to manage their digital identities.