Nintendo shares have reached a new high amid a surge in sales of its latest console. In the first four days, the company has sold over 3.5 million units of the console. The stock rose for a fifth straight session, jumping over 10.15% at a point to mark its strongest two-month rally. According to reports, investors are pleased with sales, with some stores reportedly selling off all their stocks.
That launch figures far outpaced the original Switch’s roughly 2.7 million sales in its first month back in 2017. Toyo Securities analyst Hideki Yasuda said with the US and Japan unable to agree on new tariff measures at the recent Group of Seven summit, money has flowed into industries less exposed to duties. “Funds are moving into the game sector, which is less affected by tariffs,” he said.
Other gaming stocks were also beneficiaries of the momentum, with Square Enix adding up to 4.7% and Bandaid Namco rising as much as 3.9%. Investors have been drawn to the relative safety of games, even as worries about tariffs and geopolitical tensions continue to rise.
Nintendo and Sony continue to dominate the market
Sony commands the market with the PlayStation, while Nintendo’s Switch line remains a popular option among fans of handheld consoles. Popular series from these companies include “Elden Ring” and “Super Mario,” which continue to drive strong interest worldwide. The Switch 2’s launch is Nintendo’s first new console in eight years. By selling over 3.5 million units in just four days, it has already outpaced the original model’s first-month performance.
The early number published by Nintendo on Wednesday points towards its goal of moving 15 million units by March 2026, suggesting a higher figure if production can keep pace. Industry watchers also see the launch as a turning point. With development costs rising and profit margins tightening across gaming, a hit console can reshape strategies for partners and competitors. A strong Switch 2 could help offset the dominance of major live-service titles and breathe new life into hardware sales.
However, meeting demand could be an issue. Nintendo President Shuntaro Furukuwa had to resort to issuing an apology after many customers came back empty-handed from the lotteries. The company has urged its manufacturing partners to speed up production. Nintendo has also entered into deals with online marketplaces like Rakuten, Mercari, and LY to curb reseller activity.
Most Switch 2 units are built in China by firms such as Foxconn Technology Group. Even as shares have swung on tariff worries, the latest sales figures and the rally in gaming stocks show that investors are confident about Nintendo pushing the Switch 2 console.