Meta CTO Andrew Bosworth has mentioned that this year could be pivotal for the company and its metaverse ambitions. The company is one of the firms fighting to explore the opportunities in the industry in 2025. The company’s CEO Mark Zuckerberg mentioned to staff in a meeting last week to prepare for an intense year in terms of its smart glasses.
The company has intensified its efforts to make this year a fruitful one, pushing forward the year with a very clear strategy. The firm has mentioned that every project is integral and important to the business, highlighting services ranging from its AI glasses to its mixed reality division.
Internal memo names 2025 the year of greatness
The memo shared by the CTO to employees was tagged ‘2025: The Year Of Greatness’. The memo was first intercepted and shared by Business Insider. In the memo, Bosworth highlighted the need to improve sales and engage with its mixed reality products.
He also added that Meta’s long-term strategy relies heavily on the success of Horizon Words on mobile platforms. “This year likely determines whether this entire effort will go down as the work of visionaries or a legendary misadventure,” Bosworth added. Bosworth also added that the Reality Labs division of the company is planning to launch more than six AI-powered wearables.
Reality Labs’ activities under the microscope
Meta’s Reality Labs has become the center of attraction in the industry lately due to its substantial losses. The company acquired Oculus VR in 2014 and has since splurged over $80 billion on the technologies. The department has been responsible for products like the Ray-Ban Meta smart glasses and the Quest VR headsets, seeing a massive investment of $19.9 billion.
However, it is the losses that the company has recorded that have been the most eye-catching development. According to company reports, the firm accrued operating losses of $17.7 billion in 2024, bringing the total losses to a region of around $60 billion since 2020. Notably, the division has also increased its revenue to $2.1 billion in 2024. The company, in its effort to maximize productivity, is restricting the division.