Jeju Island, South Korea, plans to introduce a tourism card project powered by non-fungible token (NFT) technology in 2025.
The project will be integrated with the island’s local blockchain-based stablecoin, Tamna Jeon, offering tourists benefits such as travel subsidies, attraction discounts, and exclusive membership privileges. According to Jeju Governor Oh Young-hun, the initiative is part of the island’s broader efforts toward digital transformation, particularly in government services.
Targeting tech-savvy tourists
Leveraging NFT technology, the tourism card project is designed to attract younger, tech-savvy visitors, particularly Millennials and Gen Z travelers. These digital cards will provide tourists various perks, including travel-related subsidies and discounts on local attractions. The initiative aims to make Jeju a more appealing destination for modern travelers and to encourage repeat visits.
The island has been actively exploring blockchain solutions since 2018, although progress has been hindered by South Korea’s strict regulations on ICOs and NFTs. With the upcoming launch of its NFT tourism cards, Jeju Island is taking steps to overcome these challenges and position itself as a leader in innovative tourism solutions.
Boosting the local economy with Tamna Jeon
Integrating the NFT tourism cards with Jeju’s local stablecoin, Tamna Jeon will contribute to the island’s economic growth. Launched in 2019, Tamna Jeon is already used in rechargeable prepaid cards, offering incentives to merchants and customers. The NFT-based tourism cards will further enhance this ecosystem by tying subsidies and discounts to using the stablecoin, benefiting both visitors and local businesses.
The project is also expected to boost Jeju’s tourism sector by modernizing the visitor experience and promoting local spending. A pilot program for domestic tourists will be launched in 2025, with full-scale implementation planned for later that year.
Broader efforts in digital transformation
Governor Oh Young-hun emphasized that the NFT project is part of a broader push to integrate Web3 technologies into all areas of governance. The island’s digital transformation strategy includes initiatives such as a digital nomad visa program, launched earlier this year, to attract remote workers and global talent to Jeju.
By embracing blockchain and Web3 technologies, Jeju Island hopes to position itself as a global hub for digital innovation while revitalizing its local economy and fostering cultural diversity. The NFT tourism card initiative marks a significant step in achieving these goals.