Global cryptocurrency exchange Crypto.com has teamed up with the UAE Emarat Energy company which operates over 155 gas stations across the United Arab Emirates (UAE) to offer crypto payment options. According to the LinkedIn post, the expansion is subject to regulatory approvals and customer demand, with fuel stations signaling a shift towards more usage for crypto in the UAE.
“Further enabling the utility of cryptocurrency is central to our vision at Crypto.com,” said Mohammed al Hakim, President of Crypto.com UAE. “The UAE is a cryptocurrency market leader, and we are excited to partner with Emarat, the region’s leading petroleum brand and serving tens of thousands of customers every day, in bringing digital assets into its next era.”
According to the announcement, Emarat will be looking to modernize its retail model and approach to appeal to teach-inclined users. It also wants to boost its digital image, and partnering with crypto.com will see the integration of the exchange at 10 service stations. There are plans to deepen the integration across the Emarat service station network.
Crypto.com to team up with Emarat to launch the Crypto.com service station
Through Project Landmark, the first project providing naming rights for fuel stations in the world by Emarat, Crypto.com, and Emarat will unveil the Crypto.com Emarat Service Station at Emarat’s Al Ameen Station in Al Wasl Road, a signature service station branded by Crypto.com and supported by the Crypto.com integration.
“At Emarat, we are constantly exploring new frontiers in innovation and customer experience. This partnership with Crypto.com introduces a new era of convenience and possibility for our customers, while strengthening our position as a future-focused brand. Together, we’re bridging the gap between energy retail and emerging financial ecosystems,” Ali Bin Zayed Al Falasi, Chief Retail Officer & Senior Vice President—Marketing at Emarat said.
Crypto.com users and Emarat customers will be able to enjoy more benefits from the partnership, including exclusive offers and a mutual promotional program to uplift customers’ experience. More and more retail entities across the UAE are partnering with regulated crypto service providers to offer stablecoin payments, better integration with the UAE banking sector, and better investment opportunities. Recently UAE MGX sovereign wealth fund invested $2 billion in Binance using a stablecoin, while Trump’s Tower project will allow purchases to be made in crypto.