CoinMarketCap, a renowned cryptocurrency price tracking platform, is making a splash in the reality television world by introducing a competition series titled “Killer Whales.” The innovative show, inspired by the hit series “Shark Tank,” is being produced in collaboration with Web3 entertainment company Hello Labs.
A platform for budding crypto entrepreneurs
“Killer Whales” will serve as a stage for aspiring entrepreneurs to present their inventive projects to a distinguished panel of judges featuring successful entrepreneurs, influencers, and Web3 company founders. Hello Labs, a partner in the project, is the brainchild of Paul Caslin, the producer behind the MTV VMA Awards. CoinMarketCap’s Chief Marketing Officer, Jonathan Isaac, shared his enthusiasm for the show, noting that it aims to bring the dynamic world of Web3 entrepreneurship to a global audience.
Starting May 2, potential participants can apply via Hello.one and CoinMarketCap’s platforms. Those who make the cut will advance through a series of interviews held in Hollywood, California. Filming is slated to commence in June, with the final product set to air on major streaming services and Hello Labs’ on-demand Hello TV service. Hello Labs’ CEO, Sander Gortjes, underscored the company’s mission to introduce a billion new users to the world of Web3 by delivering an engaging and educational experience centered on cryptocurrency.
The intersection of crypto, Web3, and entertainment
The advent of “Killer Whales” and similar Web3-centric shows illustrates mainstream audiences’ growing fascination with blockchain technology and cryptocurrencies. Dan Harmon, the co-creator of “Rick and Morty,” is currently working on a series called “Krapopolis,” which is set to premiere on Fox in 2023. This show introduced the Krap Chicken non-fungible token (NFT) collection, allowing token holders to influence show content, access exclusive materials, and earn rewards.
Moreover, other NFT collections are exploring opportunities to expand their intellectual property (IP) across a range of media formats. Web3 community NounsDAO has approved proposals for both a feature-length film and TV series. Meanwhile, the vibrant NFT collection Doodles recently acquired the Emmy-nominated animation studio Golden Wolf, announcing plans to broaden the franchise through captivating storytelling.