Casio, the renowned Japanese electronics company, has again entered the NFT space, unveiling a second batch of exclusive digital art collectibles. This new release, coming within four months of their initial foray, spotlights Casio’s iconic G-Shock brand of watches, seamlessly integrating incentives tied to the NFTs.
Virtual G-Shock designs: A futuristic collection
The newly launched NFT collection comprises 2,000 digital art pieces showcasing futuristic “Virtual G-Shock” designs. Casio, having initially provided G-Shock Creator Pass NFTs for free, is now set to commence sales on Saturday, December 16, 2023, at 12:00 Japan Standard Time. Notably, only existing community members with Casio’s initial Polygon-based NFTs will enjoy exclusive access to the sales until December 18, when it opens to the general public.
Exclusive experiences for Ethereum NFT owners
Owners of the Ethereum NFTs are in for a treat, gaining exclusive access to behind-the-scenes experiences with Casio. This includes a special tour of the G-SHOCK Laboratory in Tokyo, renowned for its rigorous durability testing. Additionally, collectors will have the privilege of attending a roundtable discussion with designers, offering insights into the creative process behind the virtual G-Shock models.
As a unique incentive, NFT collectors will receive behind-the-scenes materials tied to the Virtual G-Shock watches, and they will have priority access to purchase the next wave of Virtual G-Shock NFTs. Furthermore, these collectors are invited to collaborate in the creation of new digital Casio products.
The latest release features two distinctive designs, the VGA-001 with its “balloon concept” and the VGA-002 with a “leaf spring concept.” Casio has made 1,000 pieces of each design available, with a price tag of 0.1 ETH per piece, approximately $230 at the time of writing.
Enhanced collector perks and Casio’s vision for engagement
Casio’s latest move isn’t just about digital collectibles; it’s about enhancing the collector experience. The company introduces new perks, offering collectors exclusive virtual experiences that bridge the gap between the digital and tangible worlds. The G-SHOCK Endurance Test Laboratory, known for its rigorous testing, will be open to collectors for a special tour, providing a firsthand look at the durability testing that defines the G-SHOCK brand.
Collectors owning the VGA-001 or VGA-002 collectibles gain access to the VIRTUAL G-SHOCK NFT DESIGN MANUAL. This manual offers insights into the design and production processes of these digital models. Casio also hints at potential collaborations with collectors to co-create digital Casio products, creating a unique fusion of community, innovation, and the storied legacy of the G-SHOCK brand.
In celebration of this new digital age while staying true to tangible craftsmanship and innovation, Casio aims to deepen engagement with the G-SHOCK community. The company sees this as an opportunity to bring enthusiasts into the heart of its innovation process, offering in-person experiences like lab tours and pioneering digital adventures.
For enthusiasts eager to join the G-SHOCK community and explore the world of VIRTUAL G-SHOCK digital collectibles, detailed information is available on the official website. Casio’s latest launch promises novel experiences and engagement opportunities for G-SHOCK enthusiasts globally, reflecting a commitment to celebrating and expanding the G-SHOCK legacy in the digital era.