Cardone Capital has announced a significant shift in its investment strategy by integrating Bitcoin into its core holdings.
The $5 billion equity fund confirmed the purchase of approximately 1,000 BTC as part of its dual-asset strategy combining real estate and Bitcoin. Grant Cardone, CEO of Cardone Capital, revealed the move on June 21, receiving public support from Strategy founder Michael Saylor.
Cardone capital commits to dual-asset growth model
The real estate investment firm currently manages over 14,200 units and aims to add 5,000 more this year. Alongside real estate expansion, the group plans to increase its Bitcoin holdings with a further purchase of 3,000 BTC. Cardone described the model as one built around two best-in-class assets. The group has indicated it is open to new partnerships to develop what it referred to as cryptorized real estate.
The firm began its BTC strategy earlier with a $15.6 million investment in 150 BTC on June 20. This followed Grant Cardone’s earlier claim on June 14 that the real estate market was broken. He said the fifth fund of 2025 was already nearing completion with the “Boca Deal” nearly filled. The group also unveiled a $1.6 billion five-year plan focused on increasing BTC exposure and reducing real estate allocations.
Long-Term Bitcoin allocation strategy unveiled
A breakdown of the investment plan shows that Cardone Capital intends to shift real estate allocations from 77 percent in year one to 45 percent in year five. At the same time, Bitcoin allocations will grow from 33 percent to 66 percent. The company has already invested nearly $100 million in Bitcoin and over $1 billion in real estate, with future BTC purchases planned using $140 million in monthly real estate-generated cash flow.
As Cardone Capital revealed, it bought 2,914 BTC with an average price of $100,000 per coin. To protect holdings in the long term, it will consider institutional-level cold storage against possible drawbacks in line with overall Bitcoin cycles.
Institutional Bitcoin adoption continues to accelerate
Cardone Capital joins a growing number of firms turning to Bitcoin as a treasury asset. Reitar Logtech, a Hong Kong-based logistics and real estate firm, filed plans to purchase up to $1.5 billion in BTC. DDC Enterprise secured $528 million for its BTC strategy, and Prenetics entered the market with a $20 million investment. Firms including Metaplanet, Strategy, Tesla, and MARA have also continued to increase their Bitcoin reserves.