Bitcoin is becoming a recognized form of investment, with BlackRock CEO Larry Fink now referring to it as digital gold. He accepts the existence of cryptocurrency but suggests being cautious about exposure.
Fink has already developed criticism of Bitcoin, calling it a tool for money laundering as early as 2017. He confessed that he had to rethink his opinions after noting how Bitcoin managed to survive market volatility and had spread among investors seeking an alternative to conventional financial assets.
Shift in perspective on cryptocurrency
In 2017, Fink and other financial executives dismissed Bitcoin, considering it a risky investment primarily used in criminal activities. As time passed, the story evolved, with more investors seeking protection against inflation and economic uncertainty. The way Bitcoin survived the market recessions made it possible to consider it a store of value.
Now, Fink considers cryptocurrency a viable alternative for securing wealth. He cautions investors against overcommitting to Bitcoin, advising that it should not be a significant part of the investment portfolio. The presence of BlackRock indicates a broader trend in the industry, as large financial institutions are becoming increasingly aware of the significance of digital assets.
BlackRock’s Bitcoin ETF success
In 2024, BlackRock launched a spot Bitcoin Exchange-Traded Fund, which was approved by the SEC. The ETF enables investors to invest in Bitcoin using conventional stock investment methods, thereby eliminating the need to own the cryptocurrency directly.
The fund was the most significant crypto ETF in the world, with assets under management of over $93.9 billion in just a few months. According to Fink, retail investors currently account for almost 50% of the demand in the ETF, with many having never been exposed to iShares investment products.
Institutional adoption and economic drivers
Giant companies and investment organizations are using Bitcoin to hedge against inflation and currency devaluation. Companies such as Tesla, Strategy, and Metaplanet hold Bitcoin as part of their corporate reserves. The small number of coins it issues — 21 million — protects it against inflation, like traditional currencies.
Scholars highlight the issue of economic instability worldwide as a key factor influencing the adoption of Bitcoin. Uncertainty in the market, driven by high inflation, increasing debt, trade disputes, and political tensions, encourages investors to seek assets that are not tied to a particular government. According to Fabian Dori, the Chief Investment Officer of Sygnum Bank, such circumstances are rendering Bitcoin a safer and more appealing asset.
Similar to the increased attractiveness of Bitcoin to institutional and retail investors, this is a sign of its growing importance in global finance. BlackRock’s investment in cryptocurrency has also helped close the divide between conventional investments and digital ones, marking a shift in the financial landscape.

