Japanese publicly listed firm Value Creation has announced plans to purchase an additional $700K in BTC after previously purchasing $1.4 million worth of the asset. According to the company, Bitcoin is “no longer just a speculative asset.”
Marketing and real estate digital transformation firm Value Creation announced this week it will be purchasing additional BTC. In a document filed with Japan’s Financial Accounting Standards Foundation (FASF), the publicly listed tech firm noted its plans to purchase 100,000,000 yen in BTC (about $700K) between the months of April and August, 2025.
Japanese firm Value Creation plans to add $700K in BTC to its stash
The purchase is quite small compared to the big stash of Bitcoin that firms like Michael Saylor’s Strategy have been purchasing; it follows the same trend, with the Japanese firm making this purchase after an initial $1.4 million purchase of the asset. This move signals the wider appeal that Bitcoin has been getting across the Japanese market. According to records, the top publicly listed holder of Bitcoin among Japanese firms remains Metaplanet.
According to the translated announcement by the company, it notes that, “Crypto assets, which were initially viewed with skepticism, are now increasing their presence around the world as digital currency,” citing firms like Blackrock and its interest in BTC. “[Bitcoin] … is no longer just a speculative asset, but is establishing its value, and although there are short-term adjustments, it is constantly growing,” Value Creation further emphasized.
The company also plans to purchase the asset with surplus funds leveraged for investment purposes, saying, “We also plan to convert it into cash as necessary and return it to our business.” While some crypto advocates and investors see the global trend of large companies buying up BTC as bullish, many early adopters and users of Bitcoin as peer-to-peer electronic cash, and a means of escaping state-embedded banking cartels, view these moves as antithetical to the cypherpunk ethos that originated crypto’s popularity.