Meme coins were among the top three crypto narratives in 2024, with a total growth of 2,000%. The launch of President Donald Trump’s TRUMP meme coin appears to extend this trend, becoming the most talked-about crypto and meme coin within the first three weeks of 2025. Launched on Friday, January 17, just before the inauguration, TRUMP has sparked significant interest from crypto enthusiasts, leading exchanges to rush to list it, with a non-custodial instant exchange platform, ChangeNOW, being among the first ones to do so.
The rollout of TRUMP on ChangeNOW was announced in a post on social media X, allowing users to swap and purchase the token with fiat.
Hold onto your toupees! @GetTrumpMemes is here, and it’s YUGE! 🇺🇸
Born in the wild world of memecoins, @realDonaldTrump’s $TRUMP is all about bold statements and bigger-than-life moves.
Ready to make crypto great again? Get $TRUMP NOW!
🔗 https://t.co/9MReQgMSV5 pic.twitter.com/v9ioSgah5x
— ChangeNOW (@ChangeNOW_io) January 18, 2025The platform offers over 1,200 cryptocurrencies and 500,000 exchange pairs. Fiat purchases are supported in more than 60 currencies, with payment options like Visa and MasterCard, and swaps are completed in five minutes on average. Some of the ChangeNOW exchange pairs for TRUMP available include TRUMP/USDT, TRUMP/USDC, and beyond.
The token’s significant rise has shifted attention away from other meme coins like DOGE, which has dropped by 8%, and SHIB and PEPE, which have fallen by 6% and 5%, respectively, since TRUMP’s launch. As a result, trading pairs such as DOGE/TRUMP and PEPE/TRUMP are, among others, now actively traded, reflecting growing interest in TRUMP amidst a shifting market dynamic.
TRUMP by Numbers
In under a day since its launch, TRUMP, the token from President Donald Trump, surged to $33, up from an initial price of $0.18, after Trump encouraged followers to claim their tokens before the 48-hour window expired.
It’s currently trading at $29,2, still reflecting a 320% increase, following a massive surge that allowed early buyers to make substantial gains. The token has also climbed the ranks, now sitting at 29th place on CoinMarketCap.
TRUMP’s market cap is nearing $6 billion, with daily trading volume approaching $11 billion. It has a total supply of 999,99 million tokens, with 200 million currently in circulation.
Trump’s Ongoing Crypto Support
The Trump family has been vocal about their support for crypto. In December, Eric Trump said at a Bitcoin conference that his father would make the U.S. the global leader in crypto, adding that his administration would avoid overregulating the industry.
This stance was reinforced when Donald Trump introduced his $TRUMP meme coin, declaring, “My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING!”
The launch further built on Trump’s pro-crypto stance, with many supporters viewing the TRUMP token as a natural extension of his ongoing interest in digital assets, potentially signaling continued support for cryptocurrency upon his return to office.