The US midterm elections have strengthened demand for political contracts across prediction platforms. Meanwhile, competitors such as Kalshi continue to draw most of their trading activity from sports. The latest market trends highlight growing differences between platforms competing for political prediction volumes.

Political prediction volumes climb as Polymarket maintains lead

Political prediction markets recorded $396 million in trading volume during November’s first week, marking a 34.2% weekly increase. Trading activity has nearly tripled since early October, largely reflecting interest surrounding the US midterm elections.

Polymarket captured most political trading volumes, maintaining its lead over rival Kalshi across major election-related markets.

According to market data, Polymarket’s political trading volumes exceeded Kalshi’s by 300% to 900%, depending on the category.

Politics and election contracts account for approximately 12% of Polymarket’s trading activity, ranking as its third-largest category.

In contrast, political predictions represent just 1.5% of Kalshi’s total volumes, despite heightened interest during the midterms.

Sports remain Kalshi’s largest segment, generating 85.2% of its trading activity. Similarly, sports account for 95.4% of volumes on Polymarket US.

These differences show how the platforms attract traders across different event categories.

Polymarket liquidity and open interest reach new highs

Polymarket’s trading momentum has also supported stronger liquidity across its prediction markets.

According to DeFiLlama data, the platform’s total value locked briefly exceeded $400 million in late October.

Its decentralized exchange trading volumes also increased roughly 30% compared with the quieter summer months.

Meanwhile, Polymarket’s open interest reached a record $762.65 million in early November, reflecting increased outstanding positions.

Although presidential elections typically attract the most political trading activity, smaller elections also generate short-term volume increases.

Beyond elections, Polymarket continues to offer contracts covering numerous real-world events, supporting activity across smaller markets.

However, the platform recently experienced a front-end exploit that resulted in funds leaving affected user wallets.

Despite the security incident, traders returned during the midterm election results. Polymarket also maintained much of its liquidity and trading activity.

Political contracts could help prediction platforms reduce their dependence on sports markets.

That diversification matters as US regulators examine whether sports-related prediction contracts should face traditional sports betting requirements.

State gambling laws could also affect how platforms offer these contracts.

PolitiFi tokens react to US election outcomes

Political trading extends beyond prediction platforms into cryptocurrencies linked to political figures and election narratives.

According to market data, PolitiFi tokens retained a combined market capitalization exceeding $400 million in November 2026.

Several assets originated during the 2024 presidential election cycle and continue to respond to political developments.

Official Trump (TRUMP) declined following the midterm results amid concerns about potential investigations into Donald Trump’s cryptocurrency businesses.

Other political meme tokens experienced brief rallies as election discussions attracted speculative trading.

However, much of that activity involved smaller tokens with limited trading volumes.

Together, the developments show how election outcomes continue to influence both political prediction markets and cryptocurrency trading.

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Polymarket runs two platforms: one that requires users to trade with real identities (the U.S. version), while Polymarket International, which the company’s head of global intelligence and investigations, Shana Bautista, describes as its “bigger brother,” is essentially unregulated and lets people trade anonymously with cryptocurrency. Bautista, a former FBI official who joined the company in June, argued the anonymity is thinner than it looks, saying that despite it, there has never been a case where the authorities “haven’t been able to identify, potentially, who these people are.”

Polymarket highlights rise in anonymous wallets on election markets

A study commissioned by the Coalition for Prediction Markets and conducted by Rutgers professor Harry Crane estimated Americans wagered as much as $34 billion on offshore prediction markets in the 12 months through April 2026. As much as 30% of Polymarket’s volume over that period came from U.S. users, even though they are barred from the offshore site. The Anti-Corruption Data Collective reviewed more than 21,000 midterm markets across Kalshi and Polymarket and found that the top 1% of Polymarket wallets drove 70% of that volume this cycle.

Dune research pointed out that of 24,930 Polymarket wallets holding midterm positions as of October 18, the median position was $14, yet the top 100 wallets held 56% of all position value. Dune warned that the number of wallets isn’t the same as the number of traders, and that one person or group holding a large share isn’t proof that they are doing something wrong. Rajiv Sethi, a Barnard College economics professor who has studied prediction markets for decades, laid out the concern that election bets can have an effect on what is being bet on.

Sethi said the markets risk becoming “a self-fulfilling prophecy.” Bautista said her 16-person team uses a new surveillance system that pulls in huge amounts of data on each user. The data is collated from social media, Federal Election Commission records, crypto firms, banking partners, and statistical models. When enough warning signs add up, they receive alerts. She said they get hundreds of alerts a day, and if any insider traders attempt to outsmart the system, “we will find you.”

Cryptopolitan has previously reported on the allegations of insider trading that Polymarket faces after the wallets of several whales went dark following outsized bets on U.S. military action in Venezuela. CFTC Chairman Michael Selig has said that the agency will be on the lookout for manipulation in prediction markets ahead of the midterms. The CFTC previously ordered former White House teleprompter operator Gabriel Perez to return $107,539.02 and pay a $65,000 penalty, and former Representative George Santos to return $17,569.98 and pay $17,500.

In both cases, a three-year trading ban was imposed. The New York Times found that more than 80 Polymarket users placed suspiciously timed bets, including wagers made before undisclosed U.S. and Israeli operations against Iran, pushing House Oversight Chairman James Comer to open an investigation in May into whether traders use nonpublic information on Polymarket and Kalshi. Across the industry, more than $1.4 billion has already changed hands on 2026 midterm markets, with Kalshi near $1.1 billion and Polymarket above $340 million.

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The announcements pair a commercial arrangement with a regulatory one. On the commercial side, Kalshi and Polymarket have become the NBA’s main platforms for prediction-market contracts on league events. Additionally, the NBA and the CFTC have agreed to share information and hold regular talks to help protect the integrity of basketball-related markets. CFTC Chairman Michael Selig said the agreement is part of the agency’s growing work with sports leagues. The NBA joins the NHL and Major League Baseball in these efforts to protect users from any forms of insider trading, fraud, and other forms of prediction market abuse.

NBA says it wants to protect its users from forms of market abuse

In his statement, Selig also thanked NBA Commissioner Adam Silver for working with the agency. The deals also come with rules. Yahoo Sports, citing the Associated Press, reported that the NBA will limit the types of contracts Kalshi and Polymarket can offer on its games. NBA and team staff are also not allowed to trade on league games, while the platforms are mandated to report suspicious activity. Both platforms must also share information during investigations into suspicious trading.

Scott Kaufman-Ross, the NBA’s head of media distribution and partnerships, said it was better to bring these activities under regulation than leave them unregulated. “If you’re going to be betting on our games or trading on our games or playing fantasy around our games, it should be regulated rather than unregulated,” he told the Associated Press. The NBA said it already works with sportsbook partners to spot unusual betting activity and has noted suspicious patterns via this partnership in the past.

The NBA is the third major sports league to sign an agreement with the CFTC this year. Major League Baseball was the first, signing a deal on March 19, 2026. This deal was described by the CFTC as the first agreement of its kind with a professional sports league. The agreement allows both sides to share information and work together on contracts linked to baseball. The NHL signed its agreement on May 21, 2026. Both sides named representatives to discuss integrity issues and share information privately.

The NBA had also contacted the CFTC before this week’s deal. In a letter dated May 1, 2025, to then-Acting Chairman Caroline D. Pham, NBA vice president and assistant general counsel Alexandra Roth said protecting the sport’s integrity was the league’s top priority. The timing of the deal coincides with federal investigators increasing efforts to look into gambling cases involving current and former NBA players.

Former NBA guard Malik Beasley is reportedly in talks with the Department of Justice about a possible plea deal over an alleged scheme linked to his play during the 2023-24 season, Yahoo Sports reported. The NBA is also dealing with the fallout from the investigation that led to Terry Rozier’s arrest on October 23, 2025. The signed MOU itself focuses on sharing information and keeping in regular contact, rather than giving the CFTC new enforcement powers. The aim for both sides is to keep markets linked to professional basketball fair and transparent.

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The company faced a coordinated attack involving stolen debit cards and thousands of newly created accounts. 

The incident came as Polymarket pursued aggressive growth and considered fundraising at a valuation of about $21 billion. It also added scrutiny to wider concerns over market integrity, regulatory oversight and prediction-market practices.

Stolen cards exposed weaknesses in Polymarket controls

The fraud campaign emerged in February after payment processor Checkout.com detected a surge in suspicious debit-card activity. Attackers connected stolen cards to thousands of accounts, placed wagers, and attempted to withdraw funds to accounts they controlled.

The Wall Street Journal reported that more than 80% of deposits faced rejection at the peak of the attack. That compared with an industry rate of roughly 1%, according to the report. The attempted theft reached at least $10 million, although Polymarket did not lose that amount.

Seven users accounted for most of the suspicious activity, with one user making nearly 4,000 deposits. As legitimate withdrawal requests increased, Polymarket changed its policy requiring withdrawals to return to the original funding source.

Some employees warned that removing the requirement could increase money-laundering risks. Executives reportedly responded that other internal controls could address those concerns.

The Journal also reported that CEO Shayne Coplan urged employees to continue expansion plans despite potential sanctions. Andrew Clifford, who led US compliance, later resigned after publishing an internal report about the fraud.

Polymarket also fired Justin Hertzberg, CEO of its US division, along with other executives overseeing regulatory compliance and anti-money-laundering policies. However, sources familiar with the findings said Sullivan & Cromwell concluded that Polymarket complied with applicable regulations.

Polymarket said it has since strengthened its controls. The company added risk personnel, including a former FBI agent, and hired former Amazon finance chief Warren Jenson as its first CFO.

It also limited the number of debit-card users it could link and brought in fraud-prevention firm Riskified. Polymarket said fraud rates returned to industry norms by May.

Prediction markets face wider integrity scrutiny

The fraud episode added to earlier concerns surrounding questionable trading activity on Polymarket. The New York Times reported that more than 80 accounts faced scrutiny over trades involving nearly 30 subjects.

In one cited case, 13 users wagered $140,000 on an Israeli military action against Iran. Those trades reportedly generated more than $600,000 in gains.

Regulatory scrutiny has also expanded. WIRED reported that CFTC Chairman Michael Selig authorized investigations involving Polymarket trades linked to Biden pardons, Iran contracts, and Google search results.

A US Special Forces soldier also faced accusations of using classified information to earn more than $400,000 from related bets. The CFTC has said trading on material nonpublic information can violate commodities law.

Meanwhile, Chainalysis said blockchain transparency can help authorities trace suspicious transactions and identify wallet connections.

Polymarket’s marketing practices have faced scrutiny as well. Senators John Curtis and Adam Schiff asked the CFTC on June 25 to investigate allegations involving paid creators and undisclosed promotions on lookalike websites.

JPMorgan closed Polymarket’s bank account in August over regulatory concerns, while the New York City Council opened a probe into prediction-market marketing.

The broader sector has also expanded rapidly. Prediction markets recorded $63.5 billion in volume during 2025, while Kalshi and Polymarket processed $52.7 billion during the first 86 days of 2026.

Intercontinental Exchange’s Polymarket stake reached about $1.6 billion, representing roughly 22% of the company. A Stanford-SMU study also linked Polymarket’s five-minute Bitcoin contracts with settlement-time order-flow spikes and sharp price reversals.

The study found retail traders absorbed most losses during those cycles, while the effect proved weaker on 15-minute contracts. These developments have placed greater attention on compliance as prediction markets expand into financial and crypto markets.

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Ripple (XRP) has announced that Jeonbuk Bank will run cross-border business remittances over Ripple Payments, making it the first regional lender in the country to adopt the service. Traditional transfers have to be routed between intermediary banks on the SWIFT network, and this process can make transactions take days to clear. However, Ripple offers a route that settles in seconds to minutes and runs around the clock. The service is aimed at the bank’s importers, exporters, IT startups and online content creators. Jeonbuk is Ripple’s third Korean partnership of 2026, following a tokenized government-bond trial with Kyobo Life Insurance and a custody and wallet deal with internet-only Kbank.

South Korea votes to cut off access to Polymarket

Despite these partnership announcements in South Korea, XRP slipped under $1 to 98 cents in Asian morning trading on Tuesday, its weakest level since November 2024 and the worst performer among major coins over the day and week. The decline might be due to RLUSD, Ripple’s dollar-pegged stablecoin, which now does much of the institutional settlement work. Tokenized real-world assets on the XRP Ledger are worth roughly $1.38 billion, and $845 million of that is RLUSD, representing more than three-fifths of the total value.

RLUSD’s circulating supply reached approximately 1.71 billion tokens, with a market capitalization of around $1.71 billion. Ripple minted another 10 million RLUSD on the XRP Ledger on August 17. Despite the drop in XRP’s price, traders are still leaning long, with futures open interest near $2.78 billion. On the same day that the Ripple deal advanced, the Korea Media and Communications Standards Commission, another regulator in South Korea, voted to block domestic access to Polymarket, stating that the platform facilitates gambling under the Criminal Act and the National Sports Promotion Act.

The commission explained that because payouts hinge on events users cannot control and winners take the entire pot, the design “fuels gambling psychology.” It also noted the fact that Polymarket sets the markets, runs the settlement rails, and collects trading fees. Polymarket argued it had removed Korean-language services and won-denominated payments and therefore fell outside Korean law, but the regulator rejected that, saying technical features cannot exempt a platform providing “a real illegal gambling environment to domestic users.”

Cryptopolitan has been tracking the situation since the Korean police opened the country’s first criminal investigation into local Polymarket bettors after heavy trading around the June 3 national election. The commission began deliberations on July 6 after referrals from the National Police Agency. Beyond South Korea, more than 30 countries, including Italy, Indonesia, and Argentina, have blocked or limited Polymarket.

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Researchers from Stanford University and Singapore Management University reviewed about 16,000 five-minute Bitcoin contracts over two months and found patterns pointing to possible manipulation.

The study focused on contracts that resolve according to whether Bitcoin finishes above or below a set price. Researchers found that Binance spot order flow increased sharply before settlement, moving prices before they reversed soon afterward.

“In the final seconds before settlement, Binance spot order flow spikes, resulting in price movements that revert shortly after settlement,” the paper said. “Clearly, this is a transitory push to manipulate the spot price, not trading on information.”

Binance Prices Closely Track Oracle Results

Polymarket uses a Chainlink oracle to settle its five-minute Bitcoin markets. The oracle calculates an average Bitcoin price from spot exchanges. However, researchers described Binance as “an economically tight proxy” for that settlement price due to its trading volume.

According to the study, Binance’s midpoint price stayed extremely close to the oracle value. Researchers said a trader could push Binance’s midpoint several basis points beyond the contract strike and affect the final result.

The paper found that contracts settled on the same side as Binance’s price 85% of the time. Researchers therefore linked the observed order flow to efforts aimed at influencing contract outcomes rather than responding to new market information.

Structural Risk May Extend Beyond Polymarket

The researchers said the issue may not be limited to Polymarket. Other platforms offering contracts with similar settlement structures could face the same weakness when outcomes depend on an underlying market that participants can trade.

“These contracts have a structural vulnerability,” one paper author said. “They settle on a price that traders can move by trading the underlying asset itself.”

The findings center on how short-duration markets determine outcomes, particularly when settlement depends on a price measured at a narrow moment. The study traced the activity to Binance spot trading before contract expiration.

Polymarket Reviews Longer Settlement Windows

A Polymarket spokesperson said the company is looking to move some markets toward settlement methods using prices measured over longer periods instead of a single point in time during the coming year.

The platform has faced earlier questions about market integrity. A Columbia University study reported last year that 25% of Polymarket trading activity during the previous three years was artificial and arranged through wash trading.

In March 2026, Polymarket strengthened market integrity rules covering its CFTC-regulated United States exchange and decentralized finance platform. Those rules address market design standards, resolution criteria, and data sourcing requirements across the company’s trading operations.

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William Wood and Thomas Bush sued in New York Supreme Court on July 3, alleging Polymarket refused to redeem shares they say should have paid out.

The dispute centers on a recurring market asking whether Strategy, formerly MicroStrategy, would sell any of its Bitcoin by May 31, 2026. The plaintiffs say Strategy did sell and cite its filing as proof. 

On June 1, Strategy filed a Form 8-K stating it sold 32 BTC between May 26 and May 31, its first disposal since December 2022. The sale was worth about $2.5 million at an average net price of $77,135.

Strategy Filing Drives Dispute

Wood and Bush argue that the Form 8-K, named as the main resolution source, answered the contract’s binary question in favor of “Yes.” 

According to the complaint, Polymarket later issued clarification language that shifted the standard from whether Strategy sold Bitcoin before the deadline to whether the sale was publicly confirmed within the market window.

Galaxy Research called the episode Polymarket’s biggest resolution test since last year’s $237 million Zelenskyy suit market. 

It said original wording was event-based, resolving “yes” if Strategy sold “any of its Bitcoin” by the deadline. After the filing appeared, “Yes” odds reportedly rose from about 10% to 80%. One trader bought about 700,000 Yes shares near 76 cents, treating the move as arbitrage.

Polymarket later stated that no information from Strategy, on-chain data, or credible reporting had confirmed a sale within the market’s timeframe. 

It added that “confirmation achieved outside of the market’s time frame does not qualify.” Afterward, “Yes” shares fell below one cent. Following two disputes and a 48-hour review, the market resolved “No” for a third time and settled near 99.7 cents on the No side.

Traders Seek Damages

The lawsuit seeks damages for breach of contract, breach of the implied covenant of good faith, unjust enrichment, deceptive business practices, and false advertising under New York General Business Law. 

The plaintiffs also challenge Polymarket’s marketing language, including its claim that markets “seek truth,” arguing such claims are misleading if resolution standards can change after an outcome is known.

The filing says Polymarket controlled rule drafting and clarifications, although the settlement used the UMA Optimistic Oracle. 

The case adds legal scrutiny around prediction market payouts. Kalshi previously faced a New York lawsuit over its “Ali Khamenei out as Supreme Leader?” market. 

Polymarket also faces a reported CFTC investigation into allegations that it paid creators to post simulated trades and fabricated winnings, which it has not publicly addressed.

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The FIFA World Cup, which took effect earlier this month, has also increased interest around prediction markets, as thousands of contracts connected to sports outcomes pulled in an insane wave of activity. Numbers tracked by Dune Analytics show a dramatic jump in activity on the U.S. side of Polymarket. Daily turnover was sitting near $50 million around the middle of May. By June 20, that figure had climbed beyond $200 million. Overseas trading also accelerated. Weekly volume on the international platform reached new highs after softer conditions earlier in April and May.

Polymarket hits $1 billion revenue amid FIFA World Cup frenzy

The American exchange first went live in December. Its arrival followed years of regulatory issues that kept Polymarket out of the U.S. market. Back in 2022, the company could not legally operate there because registration requirements had not been met. The situation changed after both the Commodity Futures Trading Commission and the Department of Justice ended their reviews without filing charges.

The US operation now runs under CFTC oversight. A Polymarket spokesperson allegedly told CNBC, “Polymarket is a product-led company. We spent the last five years building the world’s largest prediction market and understanding how people engage with markets at scale. We are applying those learnings to our U.S. platform, where our focus is on intuitive market experiences, institutional-grade liquidity, and a consumer experience that sets the standard for the category.”

While trading activity is climbing, two US senators recently asked for federal scrutiny of the online presence of the platform, according to the Wall Street Journal. In a letter sent to CFTC Chairman Michael Selig, John Curtis and Adam Schiff wrote that the allegations were “deeply troubling and demand immediate scrutiny.” The lawmakers noted that the public-facing behavior alleged here does not resemble a sober financial market designed for hedging or price discovery.

They also claimed that they remain concerned that the Commission is neither enforcing the law appropriately nor is equipped to serve as a federal gambling regulator. Their request asked whether regulators are examining Polymarket and whether the conduct described in the reporting could violate federal rules. At the same time, a separate CFTC inquiry into Polymarket is underway. News of that review surfaced after the agency had already closed a broader investigation last year.

The Journal reported that the company paid content creators to record simulated trades on imitation websites and used workers outside the United States to help spread those clips online. The report said the campaign targeted American audiences despite restrictions that have blocked US users from trading on the international website since 2022. Journal reporters examined 1,105 videos, most of them featuring college-age creators. None disclosed payment from Polymarket.

According to the reports, nearly 10% allegedly used modified headlines or old footage to create the impression that traders had earned almost $900,000. The report said those positions would actually have produced losses exceeding $166,000. Several clips described the activity as “free money.” Meanwhile, the consumer advocacy group National Association of Consumer Advocates (NACA) filed a lawsuit against Polymarket, CEO Shayne Coplan, and CMO Matthew Modabber earlier today.

The complaint alleges that college students were targeted through misleading advertising that did not properly communicate the risk of losing money. The filing said that: “Polymarket aimed to attract young people to place bets on their platforms using a method likely to be effective: showing them social media videos of popular and respected young people enjoying a Polymarket platform. But rather than pursue this goal lawfully, Defendants used many layers of manipulation to trick college-aged consumers, who suffered significant harm as a result.”

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While 11 victims have been identified so far, the final count may still increase as investigators continue to trace more transactions. Polymarket has faced phishing and social engineering attacks since last year. Each one exploited different entry points but followed the same playbook: tricking users into handing over credentials, then clearing their wallets before they notice. Earlier this month, Polymarket’s VP of Engineering, Josh Stevens, addressed a case where a user was swindled out of more than $2 million.

The victim had entered a one-time password into a fake website that looked exactly like Polymarket, which allowed the attacker to compromise the victim’s Magic Link wallet (an email-based login system) and drain their funds instantly. Stevens stressed that while the impact was massive, the breach took place on a scam site and did not stem from a flaw in Polymarket’s own platform. That attack came after a $520,000 drain from the platform’s UMA CTF Adapter contract on Polygon in May. According to on-chain investigator ZachXBT, the attack was caused by a compromised deployer key.

Polymarket users continue to face phishing risks

The phishing risk facing Polymarket users is compounded by growing speculation around a potential POLY token airdrop. On June 25, X user Tiptop noted that Polymarket had quietly updated its FAQ page, removing language that previously stated the platform “does not have a token” and scrubbing references to having no plans for an airdrop or token generation. Polymarket CMO Matthew Modabber confirmed token and airdrop plans in an October 2025 interview.

Modabber said that the team wanted to create “a token with true utility, longevity, and to be around forever,” as Cryptopolitan reported. That confirmation prompted users to adjust their trading behavior in hopes of qualifying for a future distribution. The hype around potential airdrops makes it easy for scammers to trick people with fake eligibility checkers and claim pages. Another round of airdrop speculation has started spreading on social media, as Web3 profiles have reported that Polymarket recently removed the explicit denial of an airdrop from its FAQ page.

The risks on the platform have gone beyond phishing. Last December, SlowMist found a Polymarket copy-trading bot on GitHub embedded with malicious code meant to steal and transmit private keys to hackers. Another investigation conducted by StepSecurity in March also uncovered a compromised GitHub organization that was distributing fake trading bots designed to compromise user accounts. The platform also faces reputational headwinds.

According to a Wall Street Journal investigation, Polymarket paid influencers around $2,000 to $3,000 per month to post scripted videos showing fake trading profits. Apparently, the influencers were told to hide that they were being paid, and even ordered to redo clips if they weren’t exciting enough. They were also instructed to make the fake winnings appear as if they were real, organic experiences. In addition to the phishing campaigns and malicious bot issues, it raises concerns about user safety.

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Record Open Interest Extends

Open interest differs from volume because it measures unsettled positions active in the market. It shows capital still at risk, not daily turnover. A16z Crypto data showed open interest has increased sixfold over the past year.

Activity spans politics, macroeconomic events, culture, cryptocurrency, and other categories. Major events still attract attention, but activity extends beyond headline-driven trading.

WSJ Report Raises Marketing Questions

The Wall Street Journal reported that Polymarket paid social media creators to publish fake trading and profit videos promoting the platform. According to the report, some creators used nearly identical versions of Polymarket’s website and recorded fictitious wagers.

The Journal said several videos presented profits that did not occur. Some clips were allegedly sent back for review. Creators said Polymarket requested retakes when videos appeared dull or staged.

Creators also told the Journal they were instructed not to disclose that they were paid. Payments often ranged from $2,000 to $3,000 per month. Many videos showed a creator opening Polymarket, placing a bet, and calling the result “free money.”

The Journal also reported that Polymarket hired Virality to manage influencer campaigns. Social media accounts reposted the videos.

The campaign allegedly targeted American users, even though Polymarket has been barred from operating its main crypto platform in the United States since 2022. The Journal also reported that Polymarket signed a multimillion-dollar deal with Adin Ross.

Polymarket said it is “committed to maintaining accurate, fair, and transparent markets. We are part of a rapidly growing industry and are constantly evaluating ways to improve how we’re engaging and earning the trust of our audience.” The company also said it would review promotional content.

Podcast Push Targets Culture

Polymarket has expanded its media strategy through Dear Media. The companies launched “What Are the Odds?”, its first podcast, as a weekly audio and video show mixing pop culture coverage with live market data.

The show moves the brand toward celebrity news, film releases, and award coverage. Polymarket’s user base remains concentrated in several categories. Sports betting accounts for about 39% of trading volume, while crypto represents about 20%, and politics accounts for another 32%.

That leaves 9% for other topics. The podcast is designed to broaden that share through market pricing.

“Our partnership with Dear Media marks a new chapter in how prediction markets capture the pulse of culture around the world,” said Josh Tucker, Polymarket’s head of creative marketing. Episodes are released on YouTube, Spotify, and Apple Podcasts.

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